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Alexander Wang

The designer’s first flagship store is a white-box space that complements his minimalist aesthetic.

After years of waiting for the perfect location, young designer Alexander Wang opened his first flagship store during the recent New York Fashion Week.

Wang collaborated with interior designer Ryan Korban and Kramer Design founder and president Robin Kramer to bring his store vision to life.

The 3,500 sq ft store, on Grand Street in SoHo, features pristine white walls and oversized windows. Chalky marble floors and brushed metal fixtures underscore the stark, simplistic feel, perfectly complementing Wang’s minimalist design aesthetic. According to the brand, the store allows “a pure experience of the brand’s point of view.”

The white-box space is accented with structural elements such as a large iron cage for store installations and a dangling faux-fur hammock. Furniture was customised for the space and includes an over-stuffed leather couch, leather-tufted lawn chairs, hot-rolled steel tables with poured concrete siding and various marble cubes trimmed with antique brass.

The space acts like an extension of Wang’s home and lifestyle. The music playlist was hand-selected by the designer himself and the store will be a testing space for new designs and collaborations.

The store stocks the full line of Alexander Wang’s collection, as well as footwear and accessories.

To keep on top of significant store openings across all formats and all geographies, visit the Retail section of the WGSN Boutique home page at www.wgsn-boutique.com

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