In the past few weeks we’ve focused our attention on the key trends, colours and items to emerge from a very strong A/W 11/12 catwalk season.
In the past few weeks we’ve focused our attention on the key trends, colours and items to emerge from a very strong A/W 11/12 catwalk season. This week we get down to the details to look out for to keep your buy looking relevant.
So often it’s the small details, such as the novelty of a pattern, the placement of a zip or the length and shape of a sleeve that drive consumers’ desire to purchase key items, such as a new coat or sweater, that they may not necessarily need (but suddenly desperately want).
We believe the details on these pages can be adapted across all product categories and age profiles and we expect to see them picked up widely on the high street too. Some of the details feed into larger trends, such as elbow-length sleeves (not necessarily an obvious autumn choice at first glance), which work brilliantly for layering. And we can already see cross-pollination with balloon sleeves and mohair combined to great effect at Alexander Wang - a great way of getting two trends for the price of one.
Visit the ‘Catwalks’ area of WGSN Boutique for more key item and product updates, as well as seasonal direction videos. A little time invested in research could help you reap great rewards when your buy hits the shopfloor.
Lauretta Roberts, creative director, WGSN Boutique
All articles on these pages are edited extracts from WGSN Boutique. To apply for a free trial of the full service visit www.wgsn-boutique.com