Group design director, New Look
Over the last ten years the most amazing fashion phenomenon has been the rise of celebrity fashion pioneered by celebrities from Kate Moss to Cheryl Cole, Victoria Beckham to Madonna, the rise of the weekly magazine has taken place in tandem with this allowing the public to be made aware of trends as soon as they are worn or have been created by stylists - who are the new designers.
The role of the long term trend predictor has been dramatically challenged as the catwalk no longer affects the following season and fast-fashion reacts as soon as shows appear online or as a celebrity wears it on a red carpet.
The most consistent product trend over the last decade has been grunge, which combines vintage with a touch of boho festival. The rules where smart and casual are concerned has also been challenged dramatically over the past decade. Work wear is no longer a black suit and going out wear, is no longer simply a party dress. Jeans for work and for pub to club- dressed up or down for day and night is standard practice now.