Brands include 7 For All Mankind, Almost Famous, Armand Basi, Cynthia Steffe, Duchamp, Holland Esquire, Mulberry, Seal Kay, True Religion
In the affluent Essex heartland of Billericay, Lewis Yates has risen like a phoenix from the flames of fusty indie Yates. Brushing away the cobwebs of its old image, this glossy unisex operator has a new owner, Lewis Tweddell, a hard-won brand roster and an energetic approach to inspiring and retaining its customers. Lewis Yates raises its game against competitors with its multichannel approach to retail and infotainment, tracking shoppers through innovative mobile and internet marketing initiatives. With a sumptuous interior to match this high-class approach, Lewis Yates has a great foundation upon which to build a bright future.
1. Ten Little Monkeys
46 Parsonage Green, Wilmslow
Brands include Angels Face, Diesel, No Added Sugar, Toffee Moon
Ten Little Monkeys really is a must-visit. Owners and sisters Emma Wright and Claire Yildirim bring local yummy mummies the fashions adopted by Tom Cruise and Gwen Stefani’s kids in an inspirational environment. Outstanding.
2. Boudoir Boutique
14 Cavern Walk, Liverpool
Brands include Barbour, Belstaff, Forever Unique, Fred Perry, Yumi
Boudoir Boutique has become a shopping destination for the fashion-hungry women of Liverpool. It reacts double quick to trends, piling cash into short-order brands, and its marketing is second to none.
3. Colonel Mustard
23 Penn Street, Bristol
Brands include Antony Morato, Fullcircle, Judas Sinned, Religion
Colonel Mustard is a community for young, hip Bristolians. As well as the store, Colonel Mustard has a swanky hairdressers on the top of its three-storey shop.
4. Hervia Bazaar
81 King Street, Manchester
Brands include John Galliano, Liberty of London, Melissa
Hervia Bazaar has all the assets to be one of the country’s best multi-brand designer stores. It supports up-and-coming design talent while also pushing the boundaries on ecommerce. One slick operation.
5. Number Eight
8 King Street, Stirling
Brands include Barbour, French Connection, Ugg, White Stuff
Number Eight identified a gap in the market for lifestyle brands in Stirling and capitalised, bringing Joules, Barbour and Superdry to the Scottish town. Sales and profits are showing impressive growth.
6. Paper, Scissors, stone
38 New York Street, Leeds
Brands include B Store, Dr Denim, Electronic Poet, Emily & Fin
Located in an up-and-coming area of Leeds, Paper, Scissors, Stone is a clever and ground-breaking retail concept combining young fashion with artwork, cards, wallpaper and a hair salon. The judges praised its bold approach.
7. Wolf & Badger
46 Ledbury Road, London W11
Brands include Braille, Cecilia Mary Robson, Hentsch Man, Tosha
With a chic environment and well-edited spread of brands combined with a solid commercial proposition, Wolf & Badger represents everything that successful independent fashion retailing is all about.