Asda has begun the year with a hiss and a roar - well figuratively at least, with a range of cheap items for both men and women up for grabs.
Surely anything this cheap can't be raking in millions for the company? All it can surely be doing is taking in a pile of cash which barely pays the cost of the product on offer. This of course might have the added effect of getting people to buy other products in the store - something supermarkets (like Asda) have perfected.
The question is can this model really apply for clothing? It seems to suit foodstuffs much better than clothing. Maybe it's something which only time will prove to be right or wrong. The other question which many are asking is how ethical is this?
What are your thoughs on Asda's start to the new year? Can clothing really be sold off like cheap foodstuffs sustainably and is Asda taking a risk in doing this?