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Blog: Can Asda really keep this up?

Asda has begun the year with a hiss and a roar - well figuratively at least, with a range of cheap items for both men and women up for grabs.

George at Asda last week began offering two men's shirts for £5, while the week before it was a £5 women's work outfit. All very cheap but how long can Asda keep this up for?

Surely anything this cheap can't be raking in millions for the company? All it can surely be doing is taking in a pile of cash which barely pays the cost of the product on offer. This of course might have the added effect of getting people to buy other products in the store - something supermarkets (like Asda) have perfected.

The question is can this model really apply for clothing? It seems to suit foodstuffs much better than clothing. Maybe it's something which only time will prove to be right or wrong. The other question which many are asking is how ethical is this?

What are your thoughs on Asda's start to the new year? Can clothing really be sold off like cheap foodstuffs sustainably and is Asda taking a risk in doing this?

Readers' comments (3)

  • I think its a massve risk but, as an indie with 3 asda stores within 10 minutes of my shop, I am glad they have been so silly to promote their blatant abuse of the sweatshops that surely make this rubbish. Shoppers are not daft, they will soon start to realise this has to be unethical. tut tut tut!!

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  • That surely is unethical. But what we forget is that a lot of people don't seem bothered about the sweatshops that are around and the poor treatment of those who work there. That's why shops such as Asda and Primark get away with such low prices.
    I think people need to become more aware of what's going on, in terms of where their clothes are coming from.
    Companies and consumers should realise everything comes at a price.

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  • I have also developed a website looking into sweatshops and ethical clothing. Take a look: www.freewebs.com/secrets-of-the-high-street

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