This has, predictably, had a mixed reaction from the team – some love it, and have gone to town on the festive decorating potential, whereas others have point blank refused to sparkle up their screens and walls.
As with the divide here, the same split can be found within the shopping public. While some find 20-year old Christmas pop songs and flashing Santas in the window gets them in the mood, it totally puts others off and actually prevents them from going into the shops. Doing a quick straw poll here, I am pleased to report that few people have actually come across too much OTT décor, and from what I’ve seen of the high street, most window displays have opted for a more sophisticated effect this year, with red and gold shelved for more tasteful silver and midnight blue displays at Next and green teardrop decorations at Marks and Spencers.
What are your thoughts on getting festive with your store at Christmas? Do you go to town, offer something subtle or do your customers prefer to keep the festivities separate from their shopping trips?