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Blog: Faking it

This week I've been researching the issue of counterfeiting and was shocked by the amount of money the UK economy loses each year to the problem.

I learned that UK consumers spend £3 billion per year on fake clothing and footwear, costing legitimate retailers at least £3.5bn in lost sales. What was most alarming was that this money goes straight into the pockets of criminals around the world.

One issue raised was that many people are proud of purchasing their fake goods. They are happy to boast to friends and family that they have acquired a counterfeit item that looks identical to a luxury one – yet at a bargain price.

It is obvious that this culture needs reversing. Consumers must be made aware that by purchasing fakes they are bankrolling crime, supporting inhumane working practices in poor countries, damaging the UK economy and discrediting the fashion brands that invested in developing the original design.

Do you have any ideas on how to persuade consumers to stop buying fakes?

Readers' comments (8)

  • Maybe the governement should come down a bit harder on those selling such items on street stalls - and also stop it coming into the country! Or is that wishful thinking?

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  • QUOTE; "It is obvious that this culture needs reversing. Consumers must be made aware that by purchasing fakes they are bankrolling crime, supporting inhumane working practices in poor countries, damaging the UK economy and discrediting the fashion brands that invested in developing the original design"



    What? so buying from P. Green, Bauger, Tesco or Primark is any different?? Perhaps the "Crime" reference maybe but in Johan Johanesson's case...maybe not??

    CAN WE HAVE A PROPER FORUM PERLEESE?..OR AM I GOING TO BE DELETED AGAIN FOR POSTING "AN INAPPROPRIATE REQUEST??

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  • They should try the Italian way.
    This is a genuine copy of ????
    Fine the consumer for buying them then watch the reaction !!

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  • hi,
    In order to prevent counterfeit product, consumer got to be informed well.

    Authoroties should hold against counterfeit week !
    rojda




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  • hi,
    In order to prevent counterfeit product, consumer got to be informed well.

    Authoroties should hold against counterfeit week !
    rojda




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  • hi there ,I currently watch ebay sales daily and view all china manufactured goods esp. jewellery,and thy have set up a buisness named Tiffany & co. and sell replica sterling silver tiffany tag bracelet in 14k gold also . They also produce replica packaging and tons of people buy and resell and they reach high prices between £20-£40 each and cost £5-£10..
    No ebay official does a single thing to keep this at bay and the bags and dior replica jewellery I also frequently sold.it ruins trade in Britain they need to be stopped and ebay needs to tighten up.Ebay would rather attack small individual sellers of secondhand goods , and leave the "big boys alone" quite frankly they look "chicken"..

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  • hi there ,I currently watch ebay sales daily and view all china manufactured goods esp. jewellery,and thy have set up a buisness named Tiffany & co. and sell replica sterling silver tiffany tag bracelet in 14k gold also . They also produce replica packaging and tons of people buy and resell and they reach high prices between £20-£40 each and cost £5-£10..
    No ebay official does a single thing to keep this at bay and the bags and dior replica jewellery I also frequently seen sold.it ruins trade in Britain they need to be stopped and ebay needs to tighten up.Ebay would rather attack small individual sellers of secondhand goods and leave the "big boys alone" quite frankly they look "chicken"..

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  • This stuff is so readily available on ebay and getS through theBASIC advertising laws.
    It suffocates advertising other goods,and a huge percentage of ebay advertising from china are selling aVERAGE 100 PIECES OF counterfeit per hr. Why do ebay allow them??
    Ebay should be UNDER CONTINUOUS investigation by BritiSH TRADING STANDARDS PERHAPS OPEN A SPECIFIC NEW DEPARTMENT TO DO THIS WORK TO PASS LAW ORDERS TO HAVE THEM REMOVED.WE ARE BECOMING A SALES PLATFORM OVER THE INTERNET FOR WORLD TRADE AND TRANPORTATION OF COUNTERFEIT GOODS.

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