I learned that UK consumers spend £3 billion per year on fake clothing and footwear, costing legitimate retailers at least £3.5bn in lost sales. What was most alarming was that this money goes straight into the pockets of criminals around the world.
One issue raised was that many people are proud of purchasing their fake goods. They are happy to boast to friends and family that they have acquired a counterfeit item that looks identical to a luxury one – yet at a bargain price.
It is obvious that this culture needs reversing. Consumers must be made aware that by purchasing fakes they are bankrolling crime, supporting inhumane working practices in poor countries, damaging the UK economy and discrediting the fashion brands that invested in developing the original design.
Do you have any ideas on how to persuade consumers to stop buying fakes?