The Christmas lights may be shining beautifully on London’s Oxford Street but, like a beautifully wrapped gift that fails to live up to its promise, behind the doors of some key retailers the picture is not so pretty.
Far from offering a pleasant shopping experience, some stores resemble a cluttered jumble sale. As crowds flock in and hunt through the goods, staff are failing to keep racks tidy, replenish sizes and colours and maintain visual merchandising to an appealing level.
This weekend at a key department store, floor staff were near impossible to find, so I just gave up on pursuing some gift purchases. At the counter, service was friendly but un-polished. A new silk shirt was hurriedly thrown in the bag, unfolded and inside out. A small detail - but not an ideal conclusion to my shopping experience.
I do expect and accept a degree of retail disorder at this time of year, but these early signs of chaos don’t bode well for the month ahead.
What sort of service do you expect at this time of year? What improvements would you like to see? Get in touch via the link below.