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Blog: Last-minute Christmas

With only seven shopping days before Christmas, I’m really quite relaxed about the jobs that need to be done.

Not relaxed in the smug manner of some of my colleagues, who did a smash and grab tour of the shops at the beginning of December, or the Christmas shoppers that have done all of the hard work online. No, its not that sort of relaxed at all. It's the sort of relaxed that most fellow journalists would recognise in the face of a looming deadline – a kind of deadly ennui coupled with a voice in my head that repeatedly whispers that "there’s still plenty of time".

Luckily it seems I am not alone and that most of the nation is in tune with my Christmas shopping biorhythms. It seems that more than ever, people are leaving the job of Christmas shopping until the very last minute. Even my mother, normally a master of military intelligence and strategising when it comes to Christmas, has yet to buy her turkey.

I have half my presents to source and three different outfits to get together for various events across the festive fortnight, but – not unlike the mistaken belief that I can produce a 3,000-word report in half a day – I’m still convinced that everything will turn out just fine.

So what’s fuelling my disinterest to get sorted? The long weekend before the big day is definitely my safety net and I can’t help feeling there are an awful lot of people out there who feel the same. Christmas 2007 is a waiting game and retailers that can hold their nerve and resist going on Sale will at least hang onto margin, even if their turnover targets are left in tatters.

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