Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Blog: Racing to be fashion’s fastest

“Hey, I like your look today,” I said to a female colleague yesterday. “Oh, ta,” she said. “Primark,” she offered in a conspiratorial whisper.

This was a reference to the bright blue knitted smock dress that teamed so nicely with her long-sleeved top and grey-blue tights (is anyone else giggling at the sight of streets of multi-coloured legs?).

“Only trouble is, a few of the other girls have got the same dress. But I was the first to wear it, so that’s OK. It’s mine – they’re the copyists.”

And that’s what it’s all about. Ownership. There are more extreme examples. A friend of a friend did her autumn shopping at Primark recently. £100, 10 dresses, all done thank you very much. Then the anxiety set in. “She has to wear them all before anyone else does,” said my friend, “or they’re useless to her.” So that’s what she did – wore them all on consecutive days and now those coveted dresses are off-limits to the rest of her office.

To the quickest, the laurel. Is this the same for you? Do you have a certain colour that is unique to you that your friends cannot wear around you? Perhaps you’re loyal to a particular brand that your colleagues feel nervous of duplicating, or are you not allowed to enter a certain fashion territory thanks to a friend’s fierce ownership? Or maybe you know people who flagrantly duplicate your style. Does any of it matter?

Let us know your thoughts in the box just below this article.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.