It is quite a contrast to the scene I have left behind, where independent boutique stores are popping up everywhere and are proving increasingly popular among fashion-savvy shoppers. The more obscure the store name, the harder to find it is (many are hidden down alleys or in basements) and the greater the obscurity of the designers on offer, the better the store performs.
Consumers enjoy seeking out something individual and obscure, to ensure that no-one will turn up to an event in the same outfit. Local fashion designers have become revered mini-celebrities. Their names are well known by inner-city dwellers and their collections coveted.
Both styles of shopping have their merits. The high street offers the thrill of the chase, the boutiques a sense of discovery. What do you prefer? Answers via the button below.