So with the typical candour of every consumer addict, I’m looking forward to a new year, and a fresh start away from stock rails, discount signs and stealth email vouchers.
The new season kicks off with the trade show circuit in January, and as this is my first year of doing the international round robin, I’m happy to be starting off in style at menswear show Pitti Uomo in Florence. For the first time, womenswear is being introduced to the event with Pitti W_Woman Precollection (no I don’t know what that underscore is doing there either), so I'm looking forward to finding out what impact this has both on the show and on buyers.
As Drapers reported on December 15, a number of premium brands have already been confirmed for the womenswear show, including Mulberry, Cacharel and Rebecca Brown. However some retailers told Drapers that they were beginning to find the shows themselves a tired concept, seeing them as an opportunity to research trends rather than place orders.
So what are your aims at this season's trade shows? Do you go for trend research or to buy? Please get in touch and let us know.