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Blog - Will Pitti Uomo shake off the Christmas blues?

Hands up who's had enough of all the pre-Christmas Sale talk? Nobody wants to slash their prices, so let’s focus on something positive; it is Christmas after all.

So with the typical candour of every consumer addict, I’m looking forward to a new year, and a fresh start away from stock rails, discount signs and stealth email vouchers.

The new season kicks off with the trade show circuit in January, and as this is my first year of doing the international round robin, I’m happy to be starting off in style at menswear show Pitti Uomo in Florence. For the first time, womenswear is being introduced to the event with Pitti W_Woman Precollection (no I don’t know what that underscore is doing there either), so I'm looking forward to finding out what impact this has both on the show and on buyers.

As Drapers reported on December 15, a number of premium brands have already been confirmed for the womenswear show, including Mulberry, Cacharel and Rebecca Brown. However some retailers told Drapers that they were beginning to find the shows themselves a tired concept, seeing them as an opportunity to research trends rather than place orders.

So what are your aims at this season's trade shows? Do you go for trend research or to buy? Please get in touch and let us know.

Readers' comments (1)

  • once the brands we have researched on the web announce which trade fair they are showing at, we then decide what shows to visit so we can see collections in the flesh. i wouldnt say we really see trends at the shows as the high street really determines the trends nowadays at my level of the business. trade shows are becoming a v expensive luxury though, try funding, b&b, cpd, pret and moda as a 2 store indie taking experienced sales staff with you and before you know it you are a couple of grand down and thats before you consider the wages cost of paying the staff and the substitute we have on shop floors while we are away. the shows have to be worth while or else its money wasted.

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