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Boxfresh MD Daniel Morris steps down

Boxfresh managing director Daniel Morris has left the Pentland Group-owned brand.

Morris, who joined the streetwear brand in 2007, left last week to “pursue other opportunities”. He has been replaced by Ellesse managing director Mike Stopforth.

“Daniel has helped to reposition the Boxfresh brand and he has now chosen to leave in mutual agreement [with Pentland] to pursue other career opportunities,” said Pentland Group chief executive Andy Rubin.

Morris said: “I have thoroughly enjoyed my time at Boxfresh and Pentland.  In just over four years, the Boxfresh business has grown more than threefold. I leave behind a great team and wish them all the best for the future.”

Morris added that he will announce new plans in due course.

Stopforth joined Pentland’s Kickers brand 12 years ago, rejoining the group again in 2006 as footwear product manager at Boxfresh, in between a stint at Ben Sherman. Two years ago, he was made managing director of Ellesse.

“We remain committed to building the Boxfresh brand globally and have exciting new partners on board across Europe and Asia,” Rubin added.

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