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Brands and buyers buoyant on opening day of Micam

Buyers and brands at footwear trade show Micam were in a buoyant mood on the show’s opening day.

Brands exhibiting at the spring 12 edition of the Milan-based trade show said that the show seemed busier than it had done for the last few seasons and many were pleased with the number of international buyers in attendance, particularly from the Far East.

UK Buyers from multiples such as Office, Urban Outfitters and Topshop and etailer Asos all visited the show on the opening day yesterday.

Jorge Sampaio of London-based footwear brand Swear said: “It has seemed pretty busy for the first day. Most of the UK buyers here have done their buying for the season by now but they always come back to have a second look. I have already seen a lot of the big guys here.”

“I am hoping we can pick up some international business here,” he added.

“There has been a lot of interest from the US, Canada and the Far East,” added Aurora Oriana, founder and director of UK based footwear brand Ipilya. “We’re a new brand so that’s why we decided to do the show and raise our profile with international buyers. I expect it will get even busier as the show goes on.”

A Japanese buyer, who declined to be named, added: “We come to Milan as there is a good opportunity to view lots of international brands we don’t usually see in Japan.”

The show, based at the Fieramilano exhibition centre in Milan, runs until September 21.

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