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Bread & Butter calls off the relaunch of kidswear show

Streetwear trade show Bread & Butter has called-off the re-launch of its standalone kidswear tradeshow.

In December the organisers of Bread & Butter announced that they would re-introduce a standalone kidswear trade show, called Bread & Butter Youngstars, after it axed its previous kidswear show Kids Camp last October due to a lack of demand and a date clash with Italian kidswear show Pitti Bimbo.

The inaugural Bread & Butter Youngstars event had been scheduled to take place on July 15-17 at the former airport Tempelhof in Berlin. However, due to a lack of interest, organisers decided to call off the event.

Only 70 smaller brands and labels had signed up for the Youngstars event.

Managing director of Bread & Butter Karl-Heinz Muller said: “With such a small number of participants, an independent and strong event can simply not be realised. So we could not accomplish our ambitious goals. For this reason, we close the book kidswear.”

All of the brands, which had signed up, together with registered visitors were informed of the show’s cancellation by a letter from Muller.

Muller said: “I was ready for a completely new start. But there has to be the prospect of success. Not only in our own interest, but also in the interest of the whole kidswear market and especially in that of the exhibitors who have given us their commitment.

Unfortunately, I do not see these prospects of success anymore by far. I have no intention of hiding my disappointment.”

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