Women’s contemporary footwear has followed in the footsteps of spring 10 clothing collections, with less emphasis on new trends and more focus on updating successful styles from past seasons.
The gladiator, shoe boot and court shoe will all be key for spring 10, despite their proliferation during the past three to four seasons, with newness coming in the form of embellishment and brighter colours.
Clair Eskandry, product co-ordinator at young fashion footwear brand Steve Madden, said: “Flats are still going to be hot and the gladiator in particular will remain strong for spring 10.
“We are doing a new take on it with more ankle strapping and ankle cuffs, and we are adding extra beading and decorative elements.
“The other big update for spring 10 is more colour. So although the nude shades have migrated down from the catwalk, we’re also offering a lot of blues and purples to create real statement shoes.”
Anthony Nathan, managing director of distributor 33 Joints, which owns women’s young fashion footwear label Feud London, echoed this. “Gladiators will be more jazzed up with extra studding but, essentially, brands are moving best-selling styles on rather than creating anything radically new,” he said.
“It is about expanding last summer’s categories so buyers don’t feel they are taking too many risks. But by playing with colour and embellishment, it stops them being too safe for their customers.”
Other updates coming through include shoe boots with peep toes, metallic suedes and more feminine detailing, a theme which is also integral to the spring 10 women’s clothing collections.
Jennie Field, brand manager for contemporary footwear brand Moda In Pelle, said: “We’re adding bows, pearls and diamanté to our collection to give more femininity for spring. We’re also doing lots of soft pastels, lilacs and buttermilk yellows – more spring directed colours.”