Tomorrow is apparently 'Buy Nothing Day'. Just as retailers are gearing up for Christmas and hoping that shoppers will shrug off the economic gloom, campaign groups are hoping to have their most successful anti-consumerism day yet.
Buy Nothing Day is aimed at kerbing the wasteful excess that comes with shopping just for the thrill of it. It is apparently an annual event across the world and has involved demonstrators turning up at retail hotspots to castigate shoppers for their unnecessary splurging.
Champions of the BND say that it is part of an emerging trend towards environmentally friendly retailing, and an awareness of the waste associated with over-consumption in a world of diminishing resources.
But at a time when many retailers are hoping that Christmas shopping will kick off in earnest, and help rescue a lacklustre year, the thought of a Saturday of empty high streets is enough to bring most retailers out in a cold sweat.
What do you think? Is it a laudable attempt to raise awareness of the need to shop responsibly or is it a step too far?