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Buy Nothing Day

Tomorrow is apparently 'Buy Nothing Day'. Just as retailers are gearing up for Christmas and hoping that shoppers will shrug off the economic gloom, campaign groups are hoping to have their most successful anti-consumerism day yet.

Buy Nothing Day is aimed at kerbing the wasteful excess that comes with shopping just for the thrill of it. It is apparently an annual event across the world and has involved demonstrators turning up at retail hotspots to castigate shoppers for their unnecessary splurging.

Champions of the BND say that it is part of an emerging trend towards environmentally friendly retailing, and an awareness of the waste associated with over-consumption in a world of diminishing resources.

But at a time when many retailers are hoping that Christmas shopping will kick off in earnest, and help rescue a lacklustre year, the thought of a Saturday of empty high streets is enough to bring most retailers out in a cold sweat.

What do you think? Is it a laudable attempt to raise awareness of the need to shop responsibly or is it a step too far?

Readers' comments (5)

  • Oh dear...having spent 2 decades flogging pretty things that will be of no practical use when armaggedon comes, I am finally rumbled.
    Also, seems to me that since N Rock and subsequent "credit crunch" (I LOVE that phrase!) every day has been "no shopping day" in our town.

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  • Well it certainly wasn't buy nothing day in the major high street retailer, haven't seen it that busy in ages I'm happy to say, as we've had an extra quiet few weeks recently.

    As for the whole idea of buy nothing day, I'm already suffering from 'eco-fatigue', am bored of the whole green issue and don't particularly appreciate being told how I can and can't spend my money. I take great pleasure in shopping and don't want to feel guilty for doing so!

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  • Well it certainly wasn't buy nothing day in the major high street retailer where I work, haven't seen it that busy in ages I'm happy to say, as we've had an extra quiet few weeks recently.

    As for the whole idea of buy nothing day, I'm already suffering from 'eco-fatigue', am bored of the whole green issue and don't particularly appreciate being told how I can and can't spend my money. I take great pleasure in shopping and don't want to feel guilty for doing so!

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  • Me too!!!! Bizarrely, last Sat was best and busiest Saturday for 8 weeks!! Sunday was good too!
    However I am quite enjoying my new thrifty life (in anticipation of a horrendous Jan - April 2008)....have been using up expensive face creams (that have accumulated over the years..freebies or ones that gave me spots) as body lotions....... now have softest skin in the SE.

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  • Whoever said they were sick of being told what to buy is pretty short minded to what this means for business and I’m pretty annoyed it reached as far as to be published in the magazine.

    Buy nothing day encourages us as businesses to strive harder to make the product the USP, to be fashion forward, technology forward, and yes socially forward - to give the target what they really want. It attacks those who would use brand as intimidation tactics to convince insecure people to become repeat consumers of vacuous guff. If this attack intimidates you perhaps you should revaluate your business.

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