Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Can in-store media help stem the rising phenomenon of showrooming?

Increasingly consumers visit bricks-and-mortar stores to look at products but then buy them online at a lower price. To win this showrooming battle, retailers will need to build customer profiles based on previous purchases to encourage future transactions. Many traders are also in the process of deploying omni-channel strategies, such as buy online and pick up at the store. To connect all channels and obtain a holistic view of customer activities it will be essential to run an effective ...