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Coco Chanel was a key influence on fashion during this era, when silhouettes were transformed.

A strong vintage mood inspired by the late 1920s, early 1930s and the Art Deco movement produces a fun, optimistic daywear collection for this autumn, tempered with a sober tone influenced by the stock market crash of 1929.

The result is controlled flounce, flat ruffles and serious fabrications. After WGSN tipped the trend we saw it on the A/W 11/12 catwalks in London, at Topshop Unique among others.

During the era there was a transformation in terms of women’s silhouettes, and dress shapes turned to straighter cuts with strong emphasis on the hips. Bodices became shapeless and less restricted - influenced most strongly by Coco Chanel - as designers adapted menswear pieces, including long-line knitted cardigans and sweaters (see WGSN original artwork) and tailored trousers to feminine forms.

Dresses are key to this look, which uses varying skirt lengths, from maxi lengths under tiered ruffles to mini contemporary flapper dresses for a more youthful take (see WGSN original artwork, pictured). Bias cuts give the fabric movement so expect to see silk jerseys and wool/silk blends.

Fur is key for winter looks, so look for faux-fur collars on coats and on knitwear.

For mood imagery, colour palettes and more key shapes for 1929 read the full report at

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