Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

City Guide: Paris

With womenswear trade shows Prêt-à-Porter and Who’s Next taking place next month in Paris, WGSN picks out the stores and shopping areas to visit when in the French capital

Paris offers a broad mix of boutiques, independents and concept stores alongside more recognisable mid to high-end brands. The city is particularly strong for high-end womenswear, vintage, kidswear, footwear and lingerie. Within easy reach of London and most of the major European capitals, Paris can be shopped relatively easily in a short space of time.

Key areas

While all of Paris is worth exploring, there are certain areas that no fashionable traveller can afford to ignore:

Saint-Germain offers an array of boutiques packed into an elegant, pedes trian-friendly area.

Rue Saint-Honoré and neighbouring Rue du Faubourg Saint-Honoré are best for established designers and super-brands. Also here, the Jardins du Palais-Royal has emerged as the latest location for designer boutiques.

Champs-Élysées and the golden triangle it forms with Avenue George V and Avenue Montaigne offer designer and high-end names.

Etienne Marcel and Les Halles are best for jeans, young fashion brands and casualwear.

Le Marais is renowned for individual, eclectic and vintage boutiques.

Canal Saint-Martin is a nexus of bohemian hip.

Montmartre and its back streets have been inspiring artists for more than a century.

Must-visit stores

Isabel Marant

The advocate of smart, pared-down and typically Parisian chic, designer Isabel Marant works an edgy, neo-ethnic look for her womenswear label. High-quality fabrics are combined with interesting finishes, beautiful embroidery and print. Its Saint-Germain store stocks both the mainline and diffusion collections.

1 Rue Jacob, 75006 Paris, Saint-Germain

Contact: 00 33 1 43 26 04 12


The latest store from designer mini-chain L’Eclaireur is this high-concept boutique for men and women, designed by Belgian artist Arne Quinze. The shop has 147 video screens embedded into the walls, turns into a gallery by night, and features two tons of wooden planks twisted into a central, organic sculpture. Brands include Balenciaga and Comme des Garçons.

40 Rue de Sévigné, 75004 Paris, Marais

Contact: 00 33 1 48 87 10 22


Ultra-hip lifestyle store Colette offers cutting-edge clothing, homeware, books and food. The constantly evolving fashion and design talent showcased in the minimal, graphic store environment makes this a must-see for both men and women. Brands include Marc Jacobs, Alexander McQueen and Christian Dior.

213 Rue Saint-Honoré, 75001 Paris, Opéra

Contact: 00 33 1 55 35 33 90


Housed in a former fabric factory, all of the profits at Merci go to children’s charities in Madagascar. A range of lifestyle products, books and furniture is stocked alongside luxury womenswear and menswear brands including Stella McCartney, APC and Yves Saint Laurent.

111 Boulevard Beaumarchais, 75003 Paris, Marais

Contact: 00 33 1 42 77 00 33


Head here for quintessentially French men’s and women’s casualwear and clean, crisp separates in high-quality fabrics. APC maintains its understated aesthetic with stylish takes on the classic trench coat, mannish brogues, ditsy-print dresses and Breton stripes.

112 Rue Vieille du Temple, 75003 Paris, Marais

Contact: 00 33 1 42 78 18 02

Le Bon Marché

In a building designed by Gustave Eiffel, Le Bon Marché offers an unbeatable luxury shopping experience. Showcasing the latest designer clothing and accessories, labels include Stella McCartney, Chloé, Marc Jacobs and Rue du Mail.

24 Rue de Sèvres, 75007 Paris, Saint-Germain

Contact: 00 33 1 44 39 80 00


Kitsuné is a young French label that sells classic, contemporary wardrobe staples. These are updated each season with on-trend and often quirky fashion details. As well as women’s and men’s wear, there is a small range of high-quality footwear.

52 Rue de Richelieu, 75002 Paris, Opéra

Contact: 00 33 1 42 60 34 28


A popular and inspiring multi-brand store, Shine serves up an edited selection of international designer names with key pieces from Maison Martin Margiela, Marc Jacobs, Helmut Lang and Acne.

15 Rue de Poitou, 75003 Paris, Marais

Contact: 00 33 1 48 05 80 10

Abou d’Abi Bazar

One of the Marais’ best-known boutiques, Abou d’Abi Bazar stocks high-end European women’s casualwear labels including Isabel Marant, Vanessa Bruno, Paul & Joe, Tara Jarmon and Bon Ton.

125 Rue Vieille-du-Temple, 75003 Paris, Marais

Contact: 00 33 1 42 71 13 26


Right next door to Galeries Lafayette and another firm Parisian favourite, department store Printemps has recently gone upmarket after a major refurbishment. With all the major fashion names, stylish restaurants, beauty care, personal shoppers and a concierge service, Printemps aims to answer all your luxury needs.

64 Boulevard Haussmann, 75009, Opéra

Contact: 00 33 1 42 82 50 00


This relatively young French womenswear retailer originated in the Marais. The store design is simple and contemporary and the 1980s-inspired, rock-influenced pieces, such as leopard-print mini skirts, embellished T-shirts and ruffle dresses, have turned the retailer into an influential high street staple.

50 Rue Vieille-du-Temple, 75004 Paris, Marais

Contact: 33 1 44 59 69 23


Maje has a large female fan base and now includes lingerie, handbags and kidswear. Ethereal dresses, oversized trousers, floaty tops, boyfriend jeans and vintage, hippy-style fringing all point to the bohemian rock-chic inspiration that is an underlying theme of the retailer’s offer.

24 Rue Saint-Sulpice, 75006 Paris, Saint-Germain

Contact: 00 33 1 43 26 06 88

Surface To Air

This ultra-hip store is a destination in itself. Run by an art and music collective, the boutique/gallery combines exhibitions by young artists with hip streetwear ranges for men and women. Cult labels such as Wood Wood, Henrik Vibskov and Marios are displayed in a monochromatic space with a gallery-like feel.

108 Rue Vieille du Temple, 75003 Paris, Marais

Contact: 00 33 1 49 27 04 54

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.