Clarks has launched a mobile site, making it the latest retailer to launch a mobile commerce site amid growing importance of the sales channel.
The site is fully transactional and has been designed and built by mobile technology company Mobile Interactive Group (MIG). It features Clarks full product range and also provides a search function to help users to locate their nearest store.
Richard Houlton, director of channels at Clarks said: “Multichannel retailing is a major focus for Clarks and it is essential to give our customers choice. Our customers are more technology savvy than ever before. The launch of our transactional mobile commerce site marks Clarks first move into mobile and we partnered with MIG because of their strong leadership in this area and technical capabilities in the mobile retail space.”
Clarks is the latest in a line of retailers to recognise the importance of mobile phones. Last month Topshop announced it would launch a mobile optimised site in the coming months as mobile sales rose to 8% of all online sales, growing by three to four times over the last year.
A study for Paypal reported that mobile retail is expected to grow by 42% per year for the next five years to be worth £2.5bn by 2016.