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Crocs boss insists brand has a future

The European managing director of Crocs has spoken out against reports that the plastic clog footwear brand has had its day.

US newspaper The Washington Post wrote an article last week suggesting that the brightly coloured footwear phenomena may have reached its maturity in the market place and could be on its last legs. Other newspapers suggested that the iconic footwear brand, which launched just seven years ago, was close to bankruptcy, claiming that because the shoes hardly ever wore out there was no need for repeat purchases by customers.

“Crocs is here to stay and has continually invested in product development which has generated constant demand.”

Robin Akeroyd, managing director, Crocs Europe

In response to the article, managing director of Crocs Europe, Robin Akeroyd issued a statement which said he was “extremely confident” in the future of the company.

He added: “Crocs is here to stay and has continually invested in product development which has generated constant demand.”

Crocs Europe saw sales fall 49% to $28.3 million (£17m) over the first quarter of 2009.

Has the rubber Crocs footwear had its day?





 



Readers' comments (2)

  • Jessica Good

    They do wear out! Well they do if you walk the dog wearing them everyday!
    I don't think they've had their day no, they've had their 15 minutes of fame, yes, but just like Birkinstocks, Doctor Martens sandals, Clarks Walabees and other comfortable clumpy-ish anti-fashion footwear products, they won't go away.
    They are only close to bankruptcy because they borrowed way too much and expanded waay to fast and then got credit crunched!

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  • As a retailer of Crocs we are having our best ever season with them and sales are plentiful both instore and online.

    With any successful product there are always many critics and it is these mindless people that seem hell bent on destroying the brand, even going so far to create anti-Crocs blogs and the like. As well as this there is this mentality in he UK that everything has to be cheap so all the budget shops have jumped on the bandwagon and it is these poor copies that people should be complaining about.

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