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Daily Round Up: NEWGEN winners; Barratts; Tesco; Cabinet Office SME campaign; ON|OFF; Dockers and Max Studio


From the nationals and around the web

THE BRITISH FASHION COUNCIL has announced the 15 young desigenrs that will receive its Topshop-supported NEWGEN sponsorship. The NEWGEN recipients for autumn/winter 2012 are: Catwalk sponsorship - David Koma, Holly Fulton, J.JS Lee, J.W. Anderson, Michael van der Ham and Simone Rocha; Presentation sponsorship - Christopher Raeburn and Thomas Tait; Installation sponsorship - Nasir Mazhar and SISTER by SIBLING; Exhibition sponsorship - Huishan Zhang, James Long, Lucas Nascimento, Palmer//Harding, and Tim Soar.

JULIEN MACDONALD, the British designer, has announced the brand will launch a private client made-to-measure service. He will have a dedicated in-house atelier to produce ‘Made in Britain’ piece for clients, according to reports.

BARRATTS, is close to appointing adminstrators for the second time, according to the Financial Times. The footwear retail chain,which survived administration in 2009, is looking at the move as poor trading and growing competition from cut-price retailers threaten its ability to pay December’s quarterly rent bill.

THE CABINET OFFICE is to launch a campaign aimed at inspiring small and medium sized businesses to grow, as well as encouraging people to start new businesses, according to a report. The campaign, which will break in late January and run until March, will promote the Government’s Business Link website, which provides support and advice for business.

TESCO has reported like-for-like UK sales were down 0.9% in the 13 weeks to 26 November, the retailer said in a trading update. The retailer said it was seeing the impact on consumers of rising unemployment and rising living costs. Total group sales rose 5.4%, excluding fuel, despite trading problems in Asia.

ON|OFF, fashion events consultancy The Doll’s key event, has a new headline sponsor, Land Rover for On|Off London and Paris autumn 12, taking place at London and Paris Fashion Week.

DOCKERS, the Levi’s-owned brand, has signed Bear Grylls, star of Discovery Channel’s “Man vs. Wild,” as the face of its 2012 campaign, according to reports. The campaign will break in print, online, outdoor, in-store and on radio next February and March.

UNDER ARMOUR, the US sports clothing brand, is revising its website and social media presence as part of stepping up expansion into EMEA. It has already signed sponsorship deals with UK clubs including Tottenham Hotspur.

ONE FASHION OUTLET, Slovakia’s first designer outlet, has signed global sportswear brand Puma, MaxMara Group’s plus-size fashion brand Marina Rinaldi and outdoor clothing brand Alpine Pro with retail units of 400m², 88m² and 292m² respectively. All three stores will open as part of phase one of the €75m scheme in 2012, joining already confirmed retailers including Nike, Levis, Adidas, GANT, Benetton, Tom Tailor, Envy and Esprit and Schiesser Underwear.

MAX STUDIO, the upmarket US womenswear group, will overhaul its search engine optimisation strategy, as part of plans to increase traffic to its site and identify content that will showcase the brand. Marc Miller, head of internet and marketing at Max Studio, said: “Our website is our flagship store; it offers us the biggest shop window with the potential to raise brand awareness, generate online sales and encourage store visits.” The retailer is working with digital agency I Spy Marketing to optimise natural search for the UK and US sites.

NOT JUST A LABEL, the online outlet for emerging fashion designers, has teamed up with Wallpaper to produce a graduate directory that will showcase the year’s best fashion design students for the Graduate Directory 2012. NOT JUST A LABEL has also curated a collection featuring products from each graduate, exclusively available on NJAL’s Online Shop. The Graduate Directory will be published in the January issue of Wallpaper*, out today.




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