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Derek Lovelock

Chairman, Aurora Fashions

The recent strong fashion trend in occasionwear has to be my favourite.  Not only has it seen (Aurora owned chain) Coast prosper as a brand – arguably Coast helped create it – but it is a trend that saw a great deal of invention, elegance and, quite frankly, it was one that was not easily copied at the value end of the market. 

Another trend that I particularly liked was that for the tiered skirts and I thought at the time that Whistles did some beautiful examples which I am sure are treasures in many peoples wardrobes still today. In terms of difficult trends any theme that purports to be ‘Russian’ always seems to be a disaster as do pure interpretations of the 1950’s.”

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