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Digital edition: 17 May 2019

This week’s cover story is the Drapers Interview with Umar Kamani – the founder of womenswear etailer PrettyLittleThing who this week was inaugurated into the Drapers Digital Awards Hall of Fame. He reveals how he “gets inside the mind” of his customer.

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For our next Hit or Miss secret shopper review, we tested the childrenswear retailers at Westfield Stratford City. Find out which came out on top and which were lacking.

Shoppers are going crazy for hair accessories. So if you’re looking for an inexpensive way to elevate your offer, take a look at the clip, scrunchy and headband brands we’ve picked.

India is an overlooked and under-served market. There are big opportunities as a growing Indian middle class wants to spend on western brands.

We bring you a first look at the autumn 19 collections of Asos, Cos, French Connection, Hobbs, LK Bennett, Monsoon and Whistles.

And we analyse the consolidation in the flash Sales market, following the purchase of Cocosa by BrandAlley.

Read the digital edition here

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