Sign up for a unique event focused on the importance of personalisation
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On 25 April, more than 500 digital professionals from the world of fashion retail will get together in central London for a day of roundtable discussions, workshops and talks.
Our new festival concept, combining a full forum and awards, offers the opportunity to learn, innovate, and celebrate with peers and industry insiders. As an attendee, you can pick and choose the content most relevant to you across different stages. Fringe events during the day, such as VIP roundtable discussions, workshops and tours, are also available to sign up to.
With a speaker line-up of more than 70, real-world case studies and hands-on examples, the Drapers Digital Festival 2017 will leave you with practical insight and actionable takeaways. Here’s a sneak peek of the day.
Step inside the John Lewis innovation lab
A special event for gold ticket holders will take place on 26 April at John Lewis’s innovation lab, “Room Y”, located at its head office in Victoria. Led by innovation manager John Vary, the visit will showcase the retailer’s experimentation and prototyping.
Vary says: “The main focus of this tour is to share the different parts of our innovation ecosystem that operate across the John Lewis Partnership. I am excited to share our philosophy in the innovation space as we explore the convergence of human and digital.”
After the tour, there will be opportunities to meet the John Lewis team and ask questions.
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Learn from the Levi’s ecommerce boss
Levi Strauss & Co’s Marc Rosen, executive vice-president and president of ecommerce, will give a talk entitled “Captivating the consumer”.
He says: “The consumer is in complete control of how they want to shop. Brands now provide not only product and marketing, but also the information that consumers need to make purchase decisions. Consumers’ willingness to have a relationship with our brand lets us personalise their experience in unique ways. We are investing in technology that delivers the components that are critical to our consumers – fit and style, customisation and a seamless shopping experience.”
Debate the best methods of mobile personalisation
Drapers’ Kirsty McGregor will lead a discussion panel, “Mystery shopper: individual customer journey”, with representatives from Poq and IBM, and heads of digital at Zalando, Joseph and Jack Wills. They will focus on how brands analyse customers’ preferences to get the most out of mobile shopping.
Zalando’s Han Kristian Furuseth says: “We now see customers happy to buy fashion from their mobiles. With such intriguing challenges and big opportunities, hearing the different voices from the industry is always fruitful.”
The debate will offer ideas and exciting commentary about the growing world of mobile shopping.
Drapers Digital Festival
Hilton London Bankside
For booking equiries, contact Mark O’ Donnell on +44 (0) 20 7391 4500 or via mark.o’firstname.lastname@example.org
Download the Drapers Digital Festival app now to navigate the full programme and create a personalised schedule. You’ll also be able to chat with other attendees before the event and during the day, receive live notifications, and post updates to a newsfeed. Available for iPhone and Android