Six years ago, serial entrepreneur Kieran O’Neill launched a small start-up business that combined technology and fashion to offer men a personal styling service. This week, that business has received $22m (£16.7m) in funding, bringing its total investment to more than $40m (£30.4m).
Entries are now open for the Drapers Digital Awards - recognising the best of the best in ecommerce across the fashion industry in the UK and Ireland.
I have a lingerie boutique and most of my customers are plus-size. As a result they demand a lot of in-store service. Is there any point in pursuing an e-commerce strategy when my business is so niche and so service-driven?