Lucy Litwack, owner and CEO of luxury lingerie brand and store Coco de Mer, talks to Drapers about how she’s using premium lingerie collections and collaborations to remove the taboo of female empowerment and sexuality by using variations on both classic and contemporary silhouettes.
A wave of new bag brands – priced under £500 and available in an array of shapes and colours – has exploded into the accessories market. As more retailers add niche names to their stockist lists, Drapers explores the rise of affordable luxury accessories.
I have a lingerie boutique and most of my customers are plus-size. As a result they demand a lot of in-store service. Is there any point in pursuing an e-commerce strategy when my business is so niche and so service-driven?