Sheepskin footwear brand Emu Australia has launched a counterclaim against Deckers, a month after the owner of popular footwear brand Ugg kicked off legal proceedings to prevent Emu from using its trademarks.
Emu Australia has alleged that Deckers’ “Ugg” trademark is invalid, claiming that Deckers received the trademark after issuing a false statement to the US Trademark Office.
Emu managing director Paul Neate said: “Deckers has aggressively marketed their “Ugg” – Australia marks and many consumers are unaware of that fact that Ugg Australia is in fact American owned and based.”
He added: “We believe in time the courts will come to hear the truth in different jurisdictions and will hand down decisions that make this history clearer for all concerned.”
Last month Deckers filed a trademark infringement suit at the United States District Court in the Central District of California. It is seeking a court order to prevent Emu from using its trademarks.
The company has alleged that Emu has intentionally misled customers into believing they are buying an Ugg product.