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European production will boost sales, says Bourne

Women’s footwear and clothing brand Bourne is bringing its manufacturing to Europe in an effort to be more reactive to trends and increase sales.

For spring 14 the brand is moving its manufacturing from China to produce the majority of its footwear in Spain and clothing in Portugal. Just 10% of its production will remain outside Europe, although sales director Michael Lambourne said “the rest will follow on”.

He added: “We have found there are more opportunities now back in Europe than there used to be.”

Having production closer to the design hub in the UK would make the manufacturing easier to control and manage, he said.

“We can repeat in four weeks, which is good. I will be able to hold the book open for longer, which will help with increasing sales.”

Despite moving production to Europe where prices have historically been higher, Lambourne said wholesale prices would not go up. “Labour costs in China are more than they used to be and the cost of living is going up.”

Lambourne said he was always looking at production in the UK, but had yet to find a suitable factory.

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