Co-Founder & Ecommerce Director, Pod1 London/New York
Managing the UK operations, Fadi ensures that the agency is at the forefront of all digital strategies with a particular focus on multi-channel marketing, user centric design and eCommerce optimisation tactics. He currently operates between London and New York where Pod1 recently celebrated the 2nd anniversary of it’s international office.
Fadi’s career began in the Film & Television industry working as an Assistant Director on features such as The Mummy, Star Wars: The Phantom Menace and Eyes Wide Shut. His move to digital began in 1997 when he joined the BBC’s Y2K department in an attempt to save the world from the millennium bug.
- Follow Fadi’s ramblings at http://www.twitter.com/fadi
- And read his ecommerce posts at http://www.revolutionmagazine.com
Creatively focused but commercially led, the Pod1 team are experts at originating creative ideas to help you sell things online…in other words, we’re crazy about Ecommerce!
Since 2001, and now from offices in London and in New York, Pod1 has been delivering world class ecommerce websites for many of the UK’s leading retailers. We have a unique approach to website design and build, founded on planning and insight development. We take time out to understand your brand, your business objectives and, most importantly, your customer before making recommendations for the design, functionality and usability of your website or campaign.
We actively partner with our clients and forge mutually prosperous long term relationships. For us, the delivery of the website is only the beginning. It’s only after launch that we roll our sleeves up and start driving qualified traffic to your highly optimised website.
And we love our clients: Jigsaw, Matthew Williamson, Net-a-Porter, Links of London, Kurt Geiger, Uniqlo, Coast, Anya Hindmarch…amongst others.
- For the latest in creative commerce, visit http://blog.pod1.com
- Follow our daily rants and recommendations athttp://www.twitter.com/pod1
Questions answered by Fadi Shuman
- What trends as strategies do you see as key to successful execution of online trading for companies who pursue a non discount based format.
- How much use is Google pay per click? Is it worth it when using it alongside seo (search engine optimisation)?
- I don’t have a clue how to make my site more user-friendly - what are some of the does and don’ts for this?
- What marketing should I be doing to get people to notice my site? Are there other things I should be doing to help promote it also?
- Why is the initial set up of going online so expensive and what can I do to reduce costs?
- Design can chew up money fast from previous experience, what should I do in the future to ensure my site design bill doesn’t go through the roof?
- Should I be running those Google Ads on my site, many sites I have seen do - is it worth the effort/what do I get back?
- What is Bing - is it a rival to Google. Should I take more notice of it?
- Should we include customs and duty rates upfront in the transaction or leave it to those to be levied at the local level?
- I would welcome any advice that you have from your experience in order fulfilment when operating online.
- I am wondering whether offering free p&p is of benefit to an ecommerce site or are reasonable postage charges a better way to go?
- We are 2 fashion students planning to launch a transactional website for children clothing. What are the main things we need to consider?