Crystal ball gazers had Monday December 4th circled as the busiest day for online gift shopping. I scoff at armchair Christmas shoppers – cheats the lot of them.
Surely, it’s all about the buzz of the jostle, pounding the pavement with the masses.
The busiest day in my gift buying calendar was Saturday December 8, the day I did the multiples. Armed with an arsenal of cash, plastic, and vouchers and credit notes that have been idling in the admin cupboard I emerged from the Underground to a rain-drenched Marble Arch at precisely 0930.
The smell of the hunt filled my nostrils, although it could have been the Zingers sizzling next door at KFC. Unswayed by the temptation of a fast food brekkie it was a dash into Mothercare to stock up on winter socks for the ankle-biters (for kiddies socks it’s Mothercare 1 Gap 0).
A £25 Next voucher was dispatched on cuddly toys before sprinting the mirrored staircase to New Look’s emporium. My wife’s main gift was bought last month but there were still vouchers to be exhausted and satellite pressies to be snared –satellite presents, to the uninitiated, are smaller items that orbit main gifts.
New Look’s general offer was lacklustre although the utility-styled Gold by Giles sleeveless olive dress and grey rivet-stud vest were spot on. Then it was across the road to H&M to buy fast fashion for the nippers before bagging Designers at Debenhams accessories for the mums. A swerving detour to Gap for winter woollies before ducking into All Saints by which point I was bedraggled. A handbag and necklace later it was to Kurt Geiger, and following a quick call to Jessica Price-Brown, Drapers news editor and resident footwear guru, a pair of studded boots were in the bag.
From there to Daks for gloves and on to Jermyn Street’s Geo F Trumper to stock up on exquisite shaving creams for the chaps. At this point Trumper’s resident dandy and all-round decent bloke Kamil mentioned that I could have jumped fully clothed into the Thames and emerged looking drier.
Next year I’m heading online.