People were hopeful, excited and looking forward to what the future will bring. So what better time to take a leap and do what’s true to you and follow your instinct. This is exactly what a group of friends who skated together did – recognised a massive gap in the market and subsequently filled it, naming their company after the area they skated together in. 1999 – the year Fenchurch was born.
Over the following years, the Fenchurch name became synonymous with good quality, accessible clothing and thanks to its distinctive logo, competitive price points and distribution programme, soon became a recognised brand in the UK.
But things weren’t all plain sailing as disaster struck in 2003 when the fire of all fires hit the new plush Fenchurch offices, destroying everything.
But, as with all good creatives, Fenchurch managed to turn its misfortune into something positive and later that year exhibited at the TBC tradeshow with catalogue pages on hangers and fire extinguishers as decoration – ingenious, yet heartbreaking.
Onwards and upwards. The brand moved back to its original offices picking itself up and dusting itself off ready to face the world again and came back stronger than ever. Setting its sights on the streetwear fashion market, its men’s and women’s collections featured in The Face and Dazed and Confused as well as launching in a big way in Europe with the opening of offices in France and Germany.
Fenchurch was now well and truly on the map and making big waves in Europe and increasing its growth in the UK, cementing its position by opening the first Fenchurch store smack bang in the middle of Covent Garden in 2007.
Aside from being known as a damn good brand, Fenchurch was also building a reputation for throwing a party or two with the brand always priding itself on its down to earth values and the ability to have a good time.
The brand has held events big and small in some of the best and worst venues in the UK and Europe and has been responsible for many a sore head and a few lost hours along the way.
Ten years on and Fenchurch is stronger than ever. It is everywhere and we mean everywhere – you see it on the kid in your local high street, you see it on the band playing on stage at summer festivals, it’s even popped up on UK TV gold, Coronation Street! Fenchurch has arrived and is celebrated as one of the leading streetwear brands out there.
And it’s a busy time. Not only is the European business flying, it is also opening its second Fenchurch store in Cardiff next month with a large number of more in the pipeline throughout the UK and Europe. And of course, with every new opening comes one hell of a party, well, it’s rude not to!
Now sold in 24 countries in four continents, it has come a long way since its humble beginnings on a skate park. But success did not come overnight; it has derived from a lot of hard work and dedication with the key factor being that Fenchurch has never lost sight of who they are making clothes for. Subsequently, the brand has grown from strength to strength each season offers men’s and women’s collections filled with great, high quality fashion-led pieces at affordable prices….attracting a large number of dedicated followers on the way.