Italian luxury brand Ferragamo has unveiled a footwear line targeted at a younger consumer.
My Ferragamo consists of four styles – a velvet slipper, a ballet flat with a shoe bag, a medium-height stack heel pump and a suede boot, according to reports.The rainbow-inspired line includes key colours such as green, red and yellow and retails from $275 (£181) to $350 (£231).
James Ferragamo, leather-product director at Ferragamo said that Ferragamo’s retail channels have ordered 60,000 pairs of shoes, set to arrive in store by September.
He said: “We’re pushing midheels because, while there is an ample offering for flats and high-heel shoes, it’s not that way for medium heights, a segment with huge potential.”
“We view this as a lively and contemporary project aimed at younger customers who will appreciate wearing the shoes day in, day out,” added Ferragamo.