With only 40 shopping days left until Christmas, retailers are bringing out their advertising big guns in time to grab festive-feeling shoppers.
This week, I caught the first in what looks like being a series of M&S Christmas ads, and the marketing behind it is pretty savvy. Already with the building blocks of appealing to a wide range of customer demographics by using models who span the ages, the ad offers a nostalgic feel. It nods to the glamorous and romantic side of Christmas, with aged film techniques and a traditional festive soundtrack clearly designed to appeal to women’s warm and fuzzy side, which comes out at this time of year.
Not only that, the advert takes the theme of the models fighting over a tuxedoed man, who turns out to be what must be the coup of the season, sexy Latino actor Antonio Banderas. Certainly better than watching Posh Spice push a trolley round Tescos.
Also due a mention is the Next ad. Next’s offer is definitely on the up at the moment, and the ad really shows off the sexy, trend-led look that Next will hopefully be channelling more of in coming seasons. Not only is Brazilian beauty Alessandra Ambrosio the perfect choice to show off a sparkly party frock, but Jennifer Aniston’s ex Paul Sculfor is a great piece of casting as the aspirational ‘lad dad’, which will guarantee footfall from guys wanting to look like him, and girls wanting their partners to look like him too.
What do you think of the Christmas ads this year? Which are hot and which are not? Let us know via the link below.