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Fiona Lambert

Brand manager, George at Asda

Dresses have grown in importance over the last decade - they are so easy to wear, feminine and convey a trend instantly, and George customers love them. In fact, I think the Roland Mouret Galaxy dress was one of the most influential pieces of the decade, and I will cherish a Vivienne Westwood corseted dress - it’s a work of art.

I was surprised by the success of the George Bodysculpt T -shirt (or Moob Tube!) for men that gives guys that extra bit of help that women have always had from support underwear. It’s has had demand from all over the world! My favourite fashion moment was when George successfully launched an advertising campaign on real people- it showed anyone can look great in our clothes.

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