Retail consultancy First Friday has launched Pop-Up Shop Project, a fashion and crafts store created as part of a young adults training initiative supported by Southwark council.
The store, on East Street, south London, opened last week and runs until the end of this month. It sells products sourced locally by the 16 to 24-year-olds taking part in the scheme.
The brainchild of the Creation Trust, it is aimed at encouraging unemployed youths to become more entrepreneurial. First Friday provides training and mentoring.
Emma Reed, consultant at First Friday, said fashion retailing was “undeniably attractive” to young people, but that the industry could do more to present “a friendlier, more welcoming face” to potential recruits who might not necessarily have the obvious credentials.