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Foot Patrol returns to action under JD Sports’ command

JD Sports Fashion has pushed the button on the relaunch of Foot Patrol, the sneaker geek’s retailer of choice.

The sportswear retailer, which bought the Foot Patrol name from co-founders Michael Kopelman and Simon Porter in 2008, will open a standalone Foot Patrol shop in London’s Berwick Street laterthis month and an online store at Footpatrol.co.uk.

Foot Patrol was previously located in St Ann’s Court in Soho from 2002 until 2008 but closed in March of that year. The name was subsequently sold to JD Sports. It was well known as a mecca for trainer lovers seeking exclusives and vintage stock that would have been discontinued in traditional stores.

JD Sports chief executive Barry Bown said Foot Patrol would sell products such as high-end exclusives and “dead stock”. He said: “If you want fantastic trainers from three or four years ago you can get it there.” Brands offered include Supreme, Visvim and Adidas Consortium.

Kopelman, who has been working for JD Sports since it bought Foot Patrol, has kept up relations with suppliers and will oversee the buying.

Bown said he wanted the retailer to be run relatively independently from JD Sports to retain its niche appeal, with the Foot Patrol store managers taking control of marketing, social media and fulfilling the website orders.

Footwear forms a large part of JD Sports’ business, which also includes 17-store footwear chain Size?. Some 51% of footwear sales come from 30% of store space at the group’s JD fascia.

Bown added that Foot Patrol would be more premium than Size? but that some Foot Patrol brands could be dropped into Size? on a case-by-case basis.

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