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Footfall falls across the capital

Footfall across the capital fell in the early part of this week as consumers stayed away from the key shopping streets.

Footfall in East London fell by 9.6% on Monday and Tuesday compared with the same two days last year according to Experian Footfall. Footfall in West London fell 4.53% over Monday and Tuesday.

The East catchment area covers all E and EC postcodes and the West covers W and WC postcodes, which includes both Westfield sites, The West End and the city.

Nishma Shah, pr manager at Experian, said: “Although shopper numbers have fallen in East and West London year on year, we think this is as a result of people mainly concentrating in the shopping centre adjacent to the Olympic Park. There are instances of retailers located there who are experiencing an uplift in footfall traffic of more than 50% since Sunday.”

Experian has also found that visits to etailers increased 15% year-on-year with 63 million visits made to shopping websites on Tuesday compared to 55 million the year before. Shah added: “It looks like consumers are preferring to shop from the comfort of their sofa while watching the Olympics on the TV.”

She added: “Retailers can still capitalise on the Olympic euphoria that is taking over the country by offering special deals and compelling content to entice customers in, whether it is online or in-store.”

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