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Get the party started

Ensure you don’t miss out on festive party dress sales with these short-order labels’ vintage-inspired styles


The look The focus at Charming for autumn 11 is texture, and it mixes grosgrain ribbons, tulle net skirts, and rose and vintage floral embellishments. Fine knits are juxtaposed with delicate lace, with a palette of warm greys, vibrant purple and wine red alongside black. Necklines are enhanced with tube beading and skirt silhouettes are A-line or fitted.

Key pieces

  • Blush pink floral lace dress
  • Strapless black satin dress with silver studding
  • Sleeveless black satin dress with ruched neckline detail

Wholesale prices £20 to £60

Contact 020 7631 0877

Delivery The injection range will preview at womenswear show Pure London on August 7-9. Order by the end of August for end of October/beginning of November delivery.



The look 1960s-style party dresses and 1970s-style daywear come with vintage-inspired prints in Hedonia’s autumn 11 collection, for which iconic 1960s model Jean Shrimpton is the inspiration. Burnt orange, black, gold and white dictate the colour palette as faux-fur embellishments come through on body-con fitted dresses emphasised with structural shapes, backless features and exposed zip work. Mesh and lace panelling and sequins are key details.

Key pieces

  • Lace and leather panel dress
  • Orange dress with white lace panel
  • Tobacco mid-length sleeveless dress

Wholesale prices £20 to £30

Contact 0345 257 0057

Delivery Orders must be placed by August. Deliveries will be made by early September, with the Christmas drop landing at the beginning of November.



The look Eucalyptus takes inspiration from vintage 1940s and 1950s styles. The key silhouette is
a full midi-length skirt with cinched waist, teamed with a fitted top. Classic black is accompanied by teal, charcoal, red and chocolate, and employed on grosgrain, velvet, wool, cotton satin, chiffon and
faux fur.

Key pieces

  • Emerald green grosgrain and net dress
  • Black satin strapless dress with embellished bustier
  • Electric blue dress with asymmetric shoulder

Wholesale prices £16 to £65

Contact 020 7740 6323

Delivery Orders can be taken now and will continue throughout the season. The first deliveries will land in September with the last ones scheduled to arrive in the week before Christmas.



The look Rare’s collection is influenced by five main catwalk trends: gothic, colour blocking, regal, boho and ladylike. Over these five trends, the dominant styles are embroidered shift dresses, embellished body-con, asymmetric feminine shapes, pussy-bow blouses and longer-length skirts. Key fabrics include satin, chiffon, lace, sequin and slinky jerseys.

Key pieces

  • Embellished body-con dress
  • Lace one-shoulder dress
  • Ruffled shoulder dress with peplum

Wholesale prices £12 to £24

Contact 0151 207 8060

Delivery Order by the end of August/beginning of September for delivery three weeks before Christmas.


Gia London

The look Gia London’s classic 1950s styles nod to vintage films and Hollywood glamour. Colours such as teal, dove, charcoal and
burnt pink are highlighted with gold and silver accents. Draped-neckline dresses and pleating are important, as are flower prints on satin,
metallic shimmer jerseys, 1980s slinky print jerseys and lightly crushed silks.

Key pieces

  • Mink grey maxi dress with floral embroidery
  • Grecian dress with black ruched neckline and structured shoulders
  • Silk chiffon dress with full skirt and embroidered neckline

Wholesale prices £40 to £90

Contact 020 8245 5226

Delivery Previewing at Pure London, place orders by the end of August for delivery within two to four weeks.

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