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Gordon Baird returns to lead Timberland Europe

Footwear veteran Gordon Baird will rejoin Timberland as managing director and vice president of Europe, six years after leaving the business where he cut his teeth.

Baird, who has been working as a management consultant since his departure from Shoe Studio Group in 2009, where he was managing director, will take responsibility for managing European retail and wholesale growth. Reporting to Richard O’Rourke, senior vice president of international, he will also take charge of coaching, development and strategic leadership of the European commercial and brand leadership teams.

Baird has more than 20 years’ experience in the footwear sector and is best known for his skill in leading turnarounds - a reputation gained while managing director UK for Adidas between 1999 and 2002.

His departure from Shoe Studio Group in 2009 was under something of a cloud after the business fell into administration as part of the wider collapse of its parent group, the now defunct Mosaic Fashions.

However, Baird had been managing director for less than a year and circumstances surrounding the group’s Icelandic banks and investors had a significant effect on the footwear chain’s collapse. It was subsequently rescued from administration by Dune Group.

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