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Havaianas targets year-round sales

Flip-flops brand Havaianas plans to extend its product range with a selection of year-round shoes and accessories in an attempt to cross beyond the spring season.

This spring a new range, called the Soul Collection, comprising espadrilles and hi-top and low-top sneakers, was added to the core flip-flop collection. The styles feature the iconic Havaianas flip-flop sole built into the footbed. Autumn 10 will see the addition of new leather and eco-canvas versions of the designs. These will be followed by a collection of bags in 2011.

Havaianas - which was established in Brazil in 1962 - has planned the launch as part of a move to become a broader lifestyle brand rather than just a summer product.

The brand’s UK managing director Richard Shetliffe said: “Historically, Havaianas sell well between February and August in northern Europe, but sales die off in the winter. We want to make Havaianas an anytime, anywhere brand.”

Wholesale prices range from £9.17 to £28.80 for the new collection. Call 020 8748 0333 for details.

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