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H&M unveils Jimmy Choo collection

H&M has lifted the lid on its collaboration with luxury footwear label Jimmy Choo.

H&M has launched a video and slideshow on its website revealing a glimpse of what the collection, which will hit around 200 stores worldwide on November 14, will look like.

The Jimmy Choo for H&M range features more than 40 pieces including clothing as well as footwear and handbags. Prices range from £14.99 for statement jewellery, through to £149.99 for a leather dress and £179.99 for thigh high boots.

Key footwear styles include red patent strappy heels, studded pumps and zebra print sandals.

View the video here.

Readers' comments (2)

  • I have always associated Jimmy Choo product with quality and style and viewed the Jimmy Choo brand as exclusive. Therefore, I'm quite surprised to hear about a partnership between Jimmy Choo and H&M. In my view H&M is a copycat label and quality is certainly not a word I would associate with their brand or products. Why is Jimmy Choo unravelling years of hard work in building a premium label brand? Hopefully not for for short term revenue because it will be at the expense of the brand and premium label sales.

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  • Jessica Good

    I'm puzzled as to why a premium footwear brand would want to be associated with a store that has such a weak footwear offer - not even anywhere to try shoes on in store, it always looks like an afterthought. Again, going on what they sell I'm wondering what the quality will be like. But as far as the p.r. goes - 10 out of 10

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