Comfort footwear brand Hotter has invested £500,000 in its factory in Skelmersdale, Lancashire, to increase its manufacturing output to 1.6 million pairs of shoes this year.
The brand will install a computer-controlled conveyor system at the end of May which will be used across a third of the factory’s production lines.
Operations director John Andersen said: “We can increase capacity, productivity and quality, reducing rejects and making our products more durable, which is fantastic news as demand for our footwear keeps on growing. In 2009 we were making 23,000 pairs of shoes each week - by the end of this year we’ll have more than doubled that figure to 49,000 pairs per week.”
Hotter, which has 13 stores in the UK and about 200 wholesale accounts, is embarking on a programme of retail expansion and plans to have 25 stores by the end of 2011. The next stores will open in Salisbury and Stratford-upon-Avon by the end of June.