Comfort footwear brand Hotter expects to reach sales of about £70m this year, up from £57m last year, its UK boss Stewart Houlgrave told The Daily Telegraph.
The retailer claims that the 1.5m shoes it manufactures each year represents a third of the UK’s entire footwear output.
Houlgrave told the paper that creating new styles is easier when you own a factory. He said: “If we want to make 20,000 pairs of a new design, we don’t need to convince a Chinese factory owner that there’s potential in making a small order to test. We just do it.”
The retailer, which was highly commended in the comfort footwear retailer category at this year’s Drapers Awards, plans to open 20 high street stores this year, creating 200 jobs.