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How can retailers use in-store media to make their stores a more convenient and desirable place for shoppers?

Recent months have seen more technology integration between the store and other channels to ensure customers get what they want when they are actually in the store. At the front-end, tablets, apps, QR codes and interactive screen technologies will continue to be used in innovative ways to facilitate search, payment, and other in-store service options, whilst at the back-end, order and warehouse management systems as well as supply chain intelligence tools will ensure stock availability ...