Your research states that high numbers of consumers are concerned about both the environmental and social factors concerned when purchasing clothing. The statistics show that people are concerned about factors such as land and water use – how does Cotton Council International ensure that your cotton is responsibly produced in a sustainable way?
Our entire industry, from our farmers to our research institutions are focused on minimizing our impact and ensuring that our cotton is responsibly grown. We take pride that cotton is a natural fibre, renewable, recyclable and responsible. Last year, U.S. and Australian cotton producers launched a joint initiative called Cotton LEADS™ - a programme committed to assuring a ready supply of responsibly-grown cotton to textile industries that are increasingly interested in sustainable and traceable production practices, as well as commitments to on-going improvement. Built upon core principles that are consistent with sustainability, the use of best practices and traceability in the supply chain, Cotton LEADS™ offers cotton users the confidence and knowledge that their raw material is responsibly produced and identified. Since its launch, 131 textile companies have formally acknowledged the merits of Cotton LEADS™ cotton and now include it within their sourcing guidelines. Amongst the well-known companies that have become partners of the Cotton LEADS programme are: Fruit of the Loom; Brooks Brothers; Central Textiles; Tuscarora Yarns and the Esquel Group. For more information please visit www.cottonleads.org.
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