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How should eCommerce managers and supply chain managers be working together?


Very closely. It’s time for the eCommerce Managers to care very deeply about the performance of their Supply Chain and ensure that fulfilment is top of mind. eCommerce Managers are an internal customer for the Supply Chain Manager and should be treated as such. Their needs are paramount and having invested so heavily in the front end customer experience, they now need to focus on ensuring the back end processes support that end-to-end customer experience.

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