Footwear company Hunter Boot has appointed James Seuss as chief executive and global president as the group looks to ramp up the brand’s presence globally.
Seuss, who is currently chief executive of watch retailer Tourneau, is expected to take up his role in December. He will be based at Hunter’s London office and will drive the boot brand’s presence in existing and untapped markets.
Last December Drapers reported that Hunter had received backing from a new investor with plans to move into new territories around the world.
Hunter operates soley as a wholesale label at the moment but Seuss said the brand would begin to open stores in Europe, the US and Asia. He also hopes to introduce the brand in China.
“I haven’t yet mapped out a retail strategy, but we’re going to focus on expanding into key cities and cold-weather cities,” Seuss told WWD.
A new creative director will soon be announced as the brand looks to up its presence in other categories.
“We’re getting outerwear more widely distributed and we’re making that a core part of the business. When you put on your Hunter boots, you want to put on your Hunter jacket as well.”
Seuss will remain on the board of Tourneau. Prior to working at the watch retailer Seuss was chief executive at luxury footwear and accessory label Cole Haan and has also held senior roles at Harry Winston Diamond Corp, Gucci Group and Tiffany & Co.