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I am going to realise my childhood dream of owning a beautiful ladies wear boutique in readiness for AW10.

I have a long list of labels that would fit my concept but am finding it difficult to know how to contact them through their UK agents . Where do i start and , in an up market independent outlet with c. 1000 sq ft of selling space , how many labels should I aim for ? 

It is always great to know that a new store is opening! 1000 square feet is an excellent size for a store. Agents for brands in the UK are listed in the IFF directory or in the show directories for each of the fashion weeks. Attending shows is important to get a view of the market/trends and pick up new brands and UK agents usually attend all the shows.

To determine the quantity of brands to stock is really a balance between your business plan and projections,store profile, desired brand mix and selections and store layout. It is good to have core brands stocked in depth to create an authoritive presence and Brands will help you through this process.

Frances Card MD, Frances Card Consultancy

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