Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

I want to re-launch my site and someone has suggested that Flash is a great thing to do it in. However, I have no idea whether this is true or not or even what Flash really is.

Can someone shed some light on the matter.

I highly recommend working in Flash.  For starters it’s the best to bring your site to life, static images and text can make a site look dull.  Assuming you are planning to invest in paid search, SEO, email marketing etc then these days Flash is fine to use and is actively being encouraged by search engine optimisation specialists. 

Up until quite recently, the major problem with building your site in Flash was that they were being ignored by the search engine bots. Thanks to the clever technical guys at Google etc. flash animations are no longer ignored. Flash animated websites have already started to appear in the Google search results. If the SEO experts are to be believed, the web designs with flash animation will actually be given preference by all the major search engines in future. Hence it may be wise to get your website designed in flash now.

However, ensure that your website is simple and easy to update – you don’t want to be paying for expensive updates and changes each time your products or prices change.

Andy Francis, Co-founder, e-style


Readers' comments (1)

  • I have to say I disagree with your recommendations.

    Google is still way off making sense of Flash pages to the extent that they can of standards-based HTML, and the idea that Flash is an SEO advantage has no evidence whatsoever

    Even Google's own guidelines state:
    "If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site."

    Crafting your pages in standards-copmpliant HTML means they can be more easily understood by the the visually impaired, and can be adapted for use a wider set of browsers. It's also a lot cheaper to build and maintain.

    Subtle use of Flash can enhance a website design, but under no circumstances use it for a whole site.

    Both River Island and Fred Perry have ditched their Flash Stes this year, and show no sign of doing a U turn.

    A little knowledge in SEO is a very dangerous thing. Maybe you'd like to take a moment to read through our own introduction to SEO that we've published today?

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.