Can someone shed some light on the matter.
I highly recommend working in Flash. For starters it’s the best to bring your site to life, static images and text can make a site look dull. Assuming you are planning to invest in paid search, SEO, email marketing etc then these days Flash is fine to use and is actively being encouraged by search engine optimisation specialists.
Up until quite recently, the major problem with building your site in Flash was that they were being ignored by the search engine bots. Thanks to the clever technical guys at Google etc. flash animations are no longer ignored. Flash animated websites have already started to appear in the Google search results. If the SEO experts are to be believed, the web designs with flash animation will actually be given preference by all the major search engines in future. Hence it may be wise to get your website designed in flash now.
However, ensure that your website is simple and easy to update – you don’t want to be paying for expensive updates and changes each time your products or prices change.